Instagram also introduced the ability for businesses to promote branded content posts with product tags.
Disney is the latest company to join others like Starbucks Corp, Unilever Plc, Adidas AG and others that have pulled advertising from Facebook.
The call to boycott ads on Facebook started after the social networking giant decided to allow controversial posts by US President Donald Trump to stay up.
Microsoft, however, has not announced its participation in the broader advertisement boycott campaign joined by over 100 brands.
Unless you sign out of the social media app, that is. Which if you think about it, is not exactly a bad option.