The Alexa voice control functionality now works with Netflix, Disney+ Hotstar, Zee5, Voot, JioCinema, Apple TV+, Sun NXT, MX Player TV, Eros, TVF Play and Viu.
The new Fire TV Stick devices come with Alexa-enabled voice remotes, and can be bought at their cheapest prices to date.
Amazon is offering up to 33 percent off on Amazon Echo products, up to Rs 1,200 off on the Fire TV stick and up to Rs 4,000 off on Kindle ebook readers.
Existing Fire TV Stick owners can upgrade by purchasing the new Alexa voice remote.
The TV Stick comes with access to Amazon Prime Video, Hotstar, Netflix, Sony LIV and Zee5, among others, providing content with 4K Ultra HD, Dolby Vision and HDR10+ titles, the company said in a statement.