Microsoft said that the new Bing rebranding reflects the continued integration of search experiences across the Microsoft family.
Certain Android users are reporting that the Bing search feature visible even if they don't have the app installed on their phone.
Microsoft is working on a non-Cortana voice assistant for Windows 10X.
Google in March announced that it would ban advertisements for cryptocurrencies and other "speculative financial products" across its ad platforms.
Bing’s new capabilities are designed to give users more confidence that an answer is correct and save them time so they don’t have to click on multiple links to validate it themselves.
The moves mean Microsoft will focus on its growing search advertising business based on its Bing search engine, and displaying maps on its Windows devices rather than generating the maps themselves.