The drive to serve food to the hungry canines started last week, as part of the lifeguard agency's #TeraMeraBeach outreach initiative.
After Pamela Anderson re-lived her Baywatch moments for an ad shoot, Cyrus Sahukar shared a photo of himself with Rannvijay Singha and Purab Kohli recreating a funny version of the iconic beach scene.
The agency has also issued an advisory cautioning tourists and visitors not to venture into the sea during the monsoon season.
Lifeguard Kelly Woods is accused of failing to properly supervise pool users including youngster Suraj Mall.
It is the last day of Ganesh Utsav on Saturday and people across India, especially Mumbai, are all set for the immersion of Ganesh idols.
With a negligible number of lifeguards and safety facilities, Mumbai has seen 40 drowning deaths this year.
At least 250 tourists drowned on Goa beaches between 2001 and 2005.
In a lycra revolution, a cover-all swimming costume is bringing Muslim women on to Australian beaches as lifeguards.
Ousep Unni from Athirapalli in Kerala, runs a small general store and doubles up as a daredevil at the age of 64.
A 105 km coastline manned by nine lifeguards - that is Goa for you with tourists making a beeline for its beaches.
The well-equipped young men watching the beaches of Mumbai are not the usual lifeguards, but volunteers.
Floods are not Mumbai’s only concern, the beaches are also a big threat in the absence of lifeguards.