One of the four Team Anna posters has the image of Kejriwal alone while in another he shares space with Anna Hazare.
ICC has launched an online competition to suggest names for the mascot of the next year's mega-event.
It is after nearly three decades that a pachyderm has been chosen as a mascot again.
'Za' in his name stands for South Africa's initials and 'Kumi' stands for No. 10.
But club veterans are taking a cynical view of things.
The ceremony was not just to launch the World Cup paraphernalia but also to urge the fans to visit the West Indies.
Pille is one of the official mascots, along with Goleo VI, for the Football World Cup 2006 to be held in Germany.