The software update allows Tata Sky STBs to offer content and Live TV channel recommendations based on what you have been watching.
Reports state that over 70 percent of Tata Sky's 5 million-odd subscribers either cancelled or reduced their monthly TV billings in May.
Tata Sky Binge, priced at Rs 249 per month, is bundling premium subscriptions for Hotstar Premium, Eros Now, Zee5, Hungama Play and SunNxt.
As part of the new multi-TV policy, Tata Sky subscribers get the flexibility of selecting different set of channels for each TVs at home.
A representative from Tata Sky had apparently announced a few days back that the service provider will be withdrawing the multi-TV plans starting June 15.
The fact that subscriptions for streaming apps are bundled in the single monthly subscription cost makes this a rather attractive proposition. But not all apps are available.
The fact that subscriptions for streaming apps are bundled makes this a rather attractive proposition.