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Inspiring Journey of Ahmed Dulla Who is Redefining Footwear Industry in Nepal

Lifestyle | News18 | May 7, 2019, 7:19 am
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 People flock to his stores and they flaunt his designs with pride. That’s the kind of impact that Ahmed Dulla has on the market. When Ahmed Dulla first released a couple of designs on social media in 2010, he was not optimistic at all. Little did know a few pictures posted on Facebook would generate a buzz would pave the way to an empire unlike any other here in Nepal. (Image: Special Arrangement)

People flock to his stores and they flaunt his designs with pride. That’s the kind of impact that Ahmed Dulla has on the market. When Ahmed Dulla first released a couple of designs on social media in 2010, he was not optimistic at all. Little did know a few pictures posted on Facebook would generate a buzz would pave the way to an empire unlike any other here in Nepal. (Image: Special Arrangement)

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 Ahmed Dulla was always a visionary. He had dreamt of becoming a basketball player, but since he thought the dream was unrealistic, he turned his dream towards designing basketball shoes. (Image: Special Arrangement)

Ahmed Dulla was always a visionary. He had dreamt of becoming a basketball player, but since he thought the dream was unrealistic, he turned his dream towards designing basketball shoes. (Image: Special Arrangement)

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 After graduating high school with a background in humanities, Ahmed Dulla was lost and aimless. Having lost all hope, he turned to Google as a last resort. He searched for career paths for humanities students and that’s when he stumbled upon footwear technology. (Image: Special Arrangement)

After graduating high school with a background in humanities, Ahmed Dulla was lost and aimless. Having lost all hope, he turned to Google as a last resort. He searched for career paths for humanities students and that’s when he stumbled upon footwear technology. (Image: Special Arrangement)

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 Till this day, he remembers the words he typed into Google,” What can a humanities student do in life?” He soon searched for institutions offering degrees for the same and enrolled into Footwear Design and Development Institute in India. (Image: Special Arrangement)

Till this day, he remembers the words he typed into Google,” What can a humanities student do in life?” He soon searched for institutions offering degrees for the same and enrolled into Footwear Design and Development Institute in India. (Image: Special Arrangement)

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 The classes he took were all very practical, just as he desired and covered everything about making a shoe; from the initial design right down to its last stitch. After completing his studies, he chose to intern at G Shoe Exports, a leading supplier, exporter and manufacturer of shoes in Mumbai that designed and manufactured shoes for various European brands. (Image: Special Arrangement)

The classes he took were all very practical, just as he desired and covered everything about making a shoe; from the initial design right down to its last stitch. After completing his studies, he chose to intern at G Shoe Exports, a leading supplier, exporter and manufacturer of shoes in Mumbai that designed and manufactured shoes for various European brands. (Image: Special Arrangement)

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 Downtrodden, he turned to Facebook for feedback on his designs. A few uploads on the social media site seemed like all that was needed to kick-start his career. People went crazy for his designs, as it was something very new and chic. Dulla was overwhelmed with the positivity and the support that he received. (Image: Special Arrangement)

Downtrodden, he turned to Facebook for feedback on his designs. A few uploads on the social media site seemed like all that was needed to kick-start his career. People went crazy for his designs, as it was something very new and chic. Dulla was overwhelmed with the positivity and the support that he received. (Image: Special Arrangement)

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 In 2017, Dulla moved away from Dulla Shoes and started his own independent company, ‘The Factory Team’. Dulla releases a new collection a couple of times every year with customers avidly waiting for his new designs. (Image: Special Arrangement)

In 2017, Dulla moved away from Dulla Shoes and started his own independent company, ‘The Factory Team’. Dulla releases a new collection a couple of times every year with customers avidly waiting for his new designs. (Image: Special Arrangement)

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 All through the years, Dulla and his shoes have garnered praises for their quality, design and comfort. Major responses from the enthused customers have been towards the zero compromises in the quality or the comfort of the shoes. (Image: Special Arrangement)

All through the years, Dulla and his shoes have garnered praises for their quality, design and comfort. Major responses from the enthused customers have been towards the zero compromises in the quality or the comfort of the shoes. (Image: Special Arrangement)

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 His hand-made shoes with Italian leather are a remarkable sight and with just 100 pairs available for each design, Dulla has perfectly created a market of exclusivity where everyone wants a pair for themselves or their loved ones. Once sold out, none of his designs are manufactured ever again. Ahmed Dulla has set a benchmark for standards of quality, comfort and exclusivity in the country that gives others run for their money. The Nepali shoe industry is ever changing and constantly challenging, but for Ahmed Dulla and The Factory Team, the sky is the limit! (Image: Special Arrangement)

His hand-made shoes with Italian leather are a remarkable sight and with just 100 pairs available for each design, Dulla has perfectly created a market of exclusivity where everyone wants a pair for themselves or their loved ones. Once sold out, none of his designs are manufactured ever again. Ahmed Dulla has set a benchmark for standards of quality, comfort and exclusivity in the country that gives others run for their money. The Nepali shoe industry is ever changing and constantly challenging, but for Ahmed Dulla and The Factory Team, the sky is the limit! (Image: Special Arrangement)

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