British Vogue’s June cover star, Billie Eilish, debuted her brand new butterscotch hair on Instagram.
Billie Eilish captioned it, "i love these pictures and i loved doing this shoot. do whatever you want whenever you want. fuck everything else (sic)."
The post gained a million likes within six minutes, becoming the fastest post ever to reach the million mark. Since then, it has garnered 22.5 million.
Billie Eilish’s new look has given rise to numerous imitations, further adding fuel to this season’s biggest hair colour trend — reel blonde.