While promoting the film ,Balan appeared dressed as Silk, the character she played on screen.
Retro glasses, flared trousers, bold makeup dominated this look.
For 'Ishqiya', Vidya wore floral chiffon sarees and played a housewife from a small town in UP. The actress was seen in similar avatars in various events while promoting the film.
Its a unique style that Vidya Balan has adopted over the years and is now be followed by different actresses. While promoting her latest film, Balan dresses up like the character she is playing in the film.
Vidya's look in 'Ghanchakkar' is said to be loud and bizarre and actress is these days seen promoting her film in bizarre get ups.
In Rajkumar Gupta's 'Ghanchakkar', Vidya is playing a mad cap punjabi house wife to a forgetful Emraan Hashmi.
Balan recently visited the sets of DID Super Moms wearing a a balck and gold tunic with red block heels and gold glares.
Vidya appeared in special song for 'Ferrari Ki Sawaari' in 2012.
A lavani number, Vidya launched the song dressed in the traditional marathi get up.
Vidya even appeared on some TV shows dressed as a pregnant Vidya Bagchi to promote 'Kahaani'- a norm which is now followed by most films.
Vidya Balan won the Best Actress award at Filmfare for her brilliant performance in 'Kahaani'.
While promoting 'Kahaani', Vidya went around Mumbai city looking for her onscreen missing husband.
Balan, who played a seven months pregnant women in search of her missing husband in Sujoy Ghosh's 'Kahaani' dressed up in character of Vidya Bagchi, the role she played in the film.
While promoting 'Kahaani' in one of the railway stations in Mumbai, Vidya's presence created a stampede of sorts.
In December 2011, Vidya Balan took Bollywood by storm by playing Silk Smitha in 'The Dirty Picture'.
Set in the 1980s, the film was a narration of south seductress Silk Smitha's life and the troubles she faced and what led to her suicide.
Even while promoting her film on the small screen, Vidya wore bright red sarees, the same look which she sported in the promos of 'The Dirty Picture'.
In 2010, while promoting 'No One Killed Jessica', Vidya was seen wearing glasses, kurtas with jeans- a look that she sported in the film.