And this is not just the start of the interesting promotions around the movie. Couple of weeks back, the three male leads - Hrithik, Farhan and Abhay crooned to a live audience at a suburban mall in Mumbai, and they are all set to do it again at a mall in Gurgaon on their way to the capital.
The plot of 'Zindagi Na Milegi Dobara' revolves around three young men, who are friends. With a great camaraderie among the group of actors - Hrithik Roshan, Farhan Akhtar, Abhay Deol, Kalki and Katrina Kaif - in real life as well, the team exuded a lot of positive energy along the way.
[caption id="attachment_798264"]<img class="size-full wp-image-798264" src="http://revamp.ibnlive.com/wp-content/uploads/2011/07/zin5707316.jpg" alt="This was a part of an aggressive marketing strategy before the film's release... There has been a meteoric rise in the number of films that are resorting to pretty interesting ways to create a strong buzz before the date of release.
Text by Sujata Chakrabarti" /> This was a part of an aggressive marketing strategy before the film's release... There has been a meteoric rise in the number of films that are resorting to pretty interesting ways to create a strong buzz before the date of release.
Text by Sujata Chakrabarti[/caption]
The cast kickstarted the first leg of their trip from Mumbai today morning, and are headed towards Delhi where the trip concludes. This unique promotional feature actually borrows from the plot of the film, where the protagonists undertake a road trip that changes their lives forever.
While director Zoya Akhtar, in her recent interview with IBNLive, admitted that Farhan and Hrithik were quite spontaneous while doing their own songs on camera, Abhay Deol (who is known to be not much of a singer) sportingly joined in as well. More and more young actors today, are willing to give back-up vocals to their songs on reel, and even perform live at promotional events. One can recall, that at one of the 'Delhi Belly' promotions last month in the suburbs of Mumbai, all three three young actors - Imran Khan, Vir Das and Kunaal Roy Kapoor had also given a thumping performance of some of the popular tracks from the movie.