Dan Wieden Dies At 77: All About The Man Who Coined Nike’s 'Just Do It’ Tagline | In GFX

Ad Veteran Dan Wieden died on September 30. (Image: News18)

Wieden, 77, was best known as the brain behind Nike’s ‘Just Do It. (Image: News18)

Wieden was co-founder of the global advertising agency Wieden+Kennedy.(Image: News18)

Wieden never formally retired from W+K, but he stepped away from active agency life to a chairman role in 2015. (Image: News18)

On his passing, W+K in an official statement 'thanked' Wieden for throwing the doors wide open for people to live up to their full potential". (Image: News18)

“Weiden, who was also a writer, never intended to build a great advertising agency, but to provide a space where people could do the best work of their lives,” the company added. (Image: News18)

Wieden, born in 1945, was a native Oregonian in Portland, US. (Image: News18)

He attended Portland’s Ulysses S. Grant High School. (Image: News18)

He graduated from the University of Oregon’s School of Journalism and Communication in 1967. (Image: News18)

For several years, he worked in public relations before moving into advertising. (Image: News18)

While working at a small advertising agency called McCann-Erickson, Wieden met David Kennedy, with whom he co-founded Widen+Kennedy in 1982. (Image: News18)