Microsoft on Tuesday unveiled a new laptop, a tablet, three phones and a fitness tracker meant to keep people tied to its array of online services. Many of the products have impressive hardware features.
The surprise announcement was a new Surface Book laptop, which comes after Microsoft has been touting its Surface tablets as replacements for laptops.
Microsoft says the Surface Book is for scientists, engineers and gamers who need more performance than a tablet.
The screen is detachable and becomes a tablet with a clipboard feel while on the go.
But unlike Surface tablets with keyboard covers attached magnetically, the Surface Book's keyboard is core to the device.
The laptop has a 13.5-inch display with 267 pixels per inch and features a track pad made of glass.
Surface Book, will start at $1,499 and is twice as fast as Apple's MacBook Pro. It will be available from October 26 in the US.
The new Surface Pro 4 tablet - a larger but thinner and lighter version of the Surface Pro 3 - is priced at $899 and will be available from October 26.
The Pro 4's keyboard cover costs an extra $130.
Launched nearly a year and a half after its predecessor, the Surface Pro 4 features a 12.3-inch screen with 267 pixels per inch.
It runs on 6th-generation Intel Core processor and has 16GB of RAM and 1TB storage.
Surface Pro 4 is 50 percent faster than Apple's MacBook Air, says Microsoft.
Microsoft also introduced a Surface Pen, which has year-long battery life, 1,024 pressure points.
The Surface Pen comes in five colors with inter-changeable pen tips.
Microsoft also sought to use Tuesday's event to revive its struggling phone business.
Instead of a me, too" phone system, Microsoft is touting compatibility with Windows desktops, laptops and tablets.
With an optional dock, you can attach a regular monitor, keyboard and mouse and work with apps on the phone just like you would on a Windows 10 desktop.
That means you can leave your tablet or laptop at work and have a full desktop experience at home with just the phone. Microsoft is hoping to lure those who use Windows desktops and laptops regularly.
The 950 and 950XL handsets feature a 20-megapixel rear camera, have up to 32GB of storage, 4K video and use liquid cooling technology.
The Lumia 950 includes a 5.2-inch display and a Qualcomm Snapdragon 808 processor with hexacore CPUs.
The Lumia 950 XL has a 5.7-inch display and a Snapdragon 810 processor with octa-core CPUs.
Microsoft said storage on the phones could be extended to up to 2 terabytes using a memory card.
The new phones start at $549 and will be available in November. Microsoft hasn't announced the dock's price.
Microsoft also introduced a budget model, the Lumia 550, for $139.
The 550 has a 4.7-inch HD display and runs on Qualcomm's Snapdragon 210 processor.
The new Microsoft Band fitness tracker, meanwhile, will now track elevation and work with the company's Cortana virtual assistant. It will be available for $249 starting October 30 in the US.
Unlike its predecessor, Microsoft's entry product in the wearable technology market a year ago, the new Band has a curved display, which uses the Corning Gorilla glass 3, and has a barometer sensor to track elevation.
Microsoft also teased Xbox One games and console bundles and demonstrated its upcoming HoloLens virtual-reality device by showing a mixed reality" game that combines animation with real-world objects. Attacking robots know how to break through walls and go around furniture. Developers will be able to buy a prototype early next year for $3,000.
HoloLens, which looks like a wireless visor, gives Microsoft a stake in the emerging market for virtual and augmented reality, which is also being targeted by Facebook Inc's Oculus.