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News18 » Videos » News18 Shorts

Inflation plays spoilsport for foodies

Jul 19, 2008 02:58 PM IST Business Business
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New Delhi: The effect of inflation at a new high of 11.91 per cent are being felt by all, but those who dine out more often are the worst hit. While the effect is being felt by the Indian households, college goers, too, have now been forced to curb their eating out habits. “Earlier we used to eat out five to six times a month but now everything is very expensive, even transportation cost has increased,” says Deepankar Anand, a college student. “Our pocket money remains the same, and now we can afford only two to three times a month”, he adds. These youngsters are not cooking the facts. A consumer survey by Synovate reveals that Indian consumers have put curbs on non-essential spends like eating out. Over 70 per cent of consumers surveyed in Mumbai, Delhi and Bangalore say they have cut down on eating out. Over half (52 per cent) of the respondents say they have stopped asking for home delivery. “These are bad times, everything is so expensive. People are left with lesser disposable income, as a result they are compromising on expenses like eating out," Synovate, Marketing Head Madhurima Bhatia. "They are also compromising on the number of people and the amount they are spending and how many times they go out to eat, they are definitely curtailing that,” she adds. The high inflation rate, rising food and fuel prices and curbs on youngsters on eating out poses a new challenge to fast food outlets like Nirula’s. “We are also shaving costs by smartening our logistic supply chain. We are working on reducing wastages, and employing lean methodology practices throughout our supply chain” says Sudipta Sen Gupta, Marketing Head, Nirula's The upside to this hopefully short term crunch from inflation? A healthier you.

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