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Volvo plans big for Indian markets

Jun 02, 2007 12:52 AM IST Business Business
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Mumbai: Ford's premium car brand Volvo is taking more time to enter India than it had planned to. That's because it wants to ensure success.

Volvo Car India may have lost time in the homologation process, or roadworthiness test, but it's now gearing up to entice Indian customers with the S80 and the SUV XC 90.

Volvo plans impressive rollout of Volvo S80 and XC 90 to have option of both diesel and petrol engines by the end of the year. The third Volvo model in India could be S60 or S40.

They will have with six engine options, two petrol and one diesel for each model.

“It looks like a Sedan will most likely be the next car,” said Volvo Car India MD Paul de Voijs.

To add to the its three dealerships, Volvo to add 7-9 dealers in 2008, almost all of them in the south, as it sees strong growth in the premium segment.

The company is building the infrastructure for the second phase to include cities like Chennai, Bangalore, Cochin, Hyderabad and Ahmedabad.

“Normally in developing markets, the premium segment grows faster in terms of percentage. We expect this segment to double in 2-3 years,” said Voijs.

Of course, as the new German brigade of Audi, BMW and Volkswagen makes its way on Indian roads, Indian traffic will never be the same again.

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