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Amitabh Bachchan at Swachhata Hi Seva launch

September 15, 2018, 4:22 PM IST India India

Prime Minister Narendra Modi launched the 'Swachhata Hi Seva Movement' on Saturday, urging Indians to actively participate in the cleanliness mission. Joined by superstar Amitabh Bachchan and industry doyen Ratan Tata in an interaction streamed live on the Narendra Modi app, the PM urged all Indians to take the Clean India pledge