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Orphanage gifts kids a 'brand'

Dec 27, 2006 08:25 AM IST India India
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Thiruvanthapuram/ Thrissur (Kerala): For Dany and Davy, siblings and orphans, the gift this Christmas has been a shirt brand named after them.

D&D shirts has been launched by Sacred Heart Ashram, an orphanage in Thrissur in Kerala. The proceeds will go into the upbringing of others like them in the ashram, from where the manufacturing unit runs.

“Whatever revenue comes in from the sale of these shirts is utilised for the welfare of these children. Christ taught us to love and we practice it to make some difference in the lives of these little ones,” says Director, Sacred heart Ashram, Father George Kannamplackal.

Inaugurated by Mother Teresa in 1994, this ashram is now home to almost 370 orphans. Ashram authorities hope the shirts would soon catch a market and help finance a better life for the residents here.


“This ashram is over 13 years old and it has done a lot of good work. The new brand will surely help the residents,” says former muncipal chairman, Thrissur, Celine Joseph.

Since Dany and Davy were the ashram's first residents, Sacred Heart authorities decided to name the brand after them.

Like plants that need constant care to grow well, it is through profits made from the sale of D&D shirts that children like these young brand ambassadors will get nourishment to grow up into mature citizens.
(With inputs from Pallavi Basu)