After Avatar and Alice in Wonderland, a Greek mythological-action blockbuster is Hollywood's next big 3D hope.
CNN-IBN's Entertainment editor Rajeev Masand reports from the London premiere of Clash of the Titans.
Leicester Square has been converted into something of a Greek wasteland today. The ancient ruins, the patrolling gladiators and son of the Gods Perseus himself.
Avatar star Sam Worthington is set to appear in his second multi-million dollar blockbuster movie in less than five months. The actor appears as Perseus, the son of Greek god Zeus, in this week's action reboot of the 1981 cult hit Clash of the Titans.
Sam Worthington, Actor
Converted into 3D in its post-production, the film boasts dizzying fight sequences and stunning monsters, all created using the finest visual effects. The film's director France-born Louis Letterier is visibly excited on his big night.
Louis Letterier, Director, Clash of the Titans'
Also starring Liam Neeson, Ralph Fiennes, Mads Mikkelsen and Bond girl Gemma Arterton, Clash of the Titans releases worldwide on Friday.
Given the unprecedented success of Avatar it's no surprise that all the major Hollywood studios are choosing 3D as the preferred format for their tentpole films. So while 'Clash of the Titans' may only be the second major blockbuster film after 'Alice in Wonderland' to get the 3D treatment, it's clearly not the last.
In London, with Karma Wangdi, this is Rajeev Masand.