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Tall claims in Complan's ad challenged

Jul 09, 2010 02:30 PM IST India India
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Nagpur: The Maharashtra Food and Drug Administration has taken Heinz India to court over an advertisement for its health drink Complan. The advertisement claims the drink can add two inches to a child's height.

The FDA chargesheet, naming seven officials of Heinz India, calls it an exaggerated advertisement.

In an email response, Heinz India officials said, "We are not aware of any such complaint having been filed. We stand by our claim and would defend the same with appropriate research study."

Dr H P S Sachdev, a Delhi-based former president of IAP and former professor from Maulana Azad Medical College, has pointed out: "The Complan trial does not seem to have been registered with clinical trial registries and so it is difficult to determine any deviation from protocol. Standard indexed international journals currently do not accept for publication any trial not registered in a standard clinical trials registry."

Sachdev states: "What is the rationale for doing this trial in 7-12-year-old children when the burden of malnutrition is the greatest in under-five children? Obviously, the results cannot be extrapolated for children of all ages."

Dr. Bodhankar said: "All ingredient are naturally available. It is just normal wheat with increase in protein and one or two extra minerals but doing wrong promotion to sell their product is not right. I request all parent to just go naturally and not get influence by the promotional advertisements."

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