Mumbai: Tuesday morning saw the inauguration of the Federation of Indian Chambers of Commerce and Industry or FICCI Frames 2009.
This three-day long convention is a forum which gives a chance for leading names from media & entertainment industry to share a common platform with government representatives. Spotted on day one of FICCI Frames was Information and Broadcasting minister Anand Sharma and one of Bollywood's most powerful filmmakers Yash Chopra.
Chairman, Yashraj Films & FICCI Entertainment committee Yash Chopra said, â€œIts getting bigger and bigger, stronger and stronger - 10 years back a few friends got together over lunch and decided we must have a platform from where we can speak to the industry, speak to the government, discuss all our problems together and solve it one by one. Today, we canâ€™t believe itâ€™s been 10 years we have reached here - today more than.... have come .. UK alone there have been 200delegates. I'm very sure we will go much further, higher and higher.â€
Information & Broadcasting Minister Anand Sharma said, â€œIts not only entertainment, the industry contributes a lot in people to people exchange and economic engagement. That's why the capitals of the industry also come in. So FICCI is the wisdom of the federation of Indian chamber of commerce that has realized the enormous potential of entertainment, media and information and took this initiative and good luck to you.â€
The usually glamorous Deepika Padukone also made an appearance, soberly dressed in a white salwar kameez and looked bored at the proceedings. This year FICCI Frames expects nearly 2000 Indian and 800 foreign delegates from the media and entertainment industry and will have sessions on Films, TV & Radio, Digital Entertainment, Animation, Gaming and Visual Effects.
The convention also sees filmmaker Karan Johar as the co-chairperson of the Entertainment committee along with Kunal Dasgupta representing the Indian television industry.
Co- Chairman, FICCI Entertainment committee Karan Johar said, â€œMy father was a part of FICCI. it was his dream that I would be a part of this panel, all of them who were dear to him and I'm just taking his dream forward. I believe there is a lot of power in cinema, I feel very grateful and immensely powerful to be a filmmaker, I believe where else in the world can you sing, dance laugh and cry and still be at work. I feel it's truly powerful to be a filmmaker and truly I feel grateful to be a part of this film industry. I'm so glad we have a platform such as FICCI that can really take care of the interests of every1 in the entertainment industry and put us in the global arena. So thank you so much.â€
With a difference of opinion creeping up between the government and the entertainment industry on matters like smoking on screen and featuring children on reality shows, forums like FRAMES become increasingly important to bring both the parties under the same roof.