Mumbai: Did you ever think your wedding ‘lehenga’ was high fashion? Yes, it is and especially because it is the billion-dollar wedding season that keeps alive the country's couture industry.
As a tribute to all those heavy clothes, the Fashion Design Council of India is organising the first ever couture week in this country.
"The show will be add on to the great Indian wedding festival because most of the Indian designs and couture is about wedding,” says designer, Narendra Kumar.
The French invented haute couture, clothes made for the very rich by demand and made to measure. However, in the Indian fashion lexicon, couture means bridals. While couture has seen its worst days ever in Europe in the last few years, in India it’s alive and sashaying.
"The important fact is that we have lot of foreign buyers coming to India. They are looking for value-add, oomph, glamour and luxury. So they would rather come to a luxury fashion week than Prêt fashion week," says buyer Pradeep Hirani.
India has tried versions of the couture week before with events like Bridal Asia but this one will be the real push to show off the India-style.
The best thing about a couture week is that it finally brings focus to the elaborate craftsmanship of India, which is often the most neglected part of this glam driven industry.