Mumbai: There was a time when tall dark and handsome was in vogue, but now tall, fair and handsome seems to be the way to go. Who's the fairest of them all? Well going by the race to become brand ambassadors for fairness creams for men, it could be either Shah Rukh Khan or John Abraham. After SRK it's now John who has been signed on to promote an international cream, which promises to make males a shade lighter.
