“Catch them young"
Since exposure to new information at an early age makes a strong impression on young minds, a lot of brands follow this philosophy to become successful. But a small group of people used the same insight to make children more sensitive to environmental causes.
Mrs Dhara Gogri, promoter of Kangaroo Kids, Wadala, acted upon the same for a commendable cause. She organised a rally for water conservation in the school’s neighbourhood, which included school kids, their parents, teachers and ancillary staff to raise awareness regarding the importance of water conservation among children. Take a look here.