Reliance Industries as part of its commitment to circular economy has launched R. Elan – Fashion for Earth. The brand was unveiled at Lakme Fashion Week in Mumbai on Thursday afternoon.
Reliance Industries in association with the United Nations and House of Anita Dongre has developed R. Elan, a fashion line which is made of 100% PET bottles. At the launch of the line the Indian representative of United Nationas Yuri Afanasiev, COO of Petrochemicals RIL Vipul Shah, fashion designer Anita Dongre, actor Dia Mirza and many others stressed on the importance of socially responsible fashion and the closed loop economy. They railed against the irresponsible make, use and dispose model in the fashion industry that’s filling landfills, and endorsed the merits of the make, use and recycle model.