Beijing: A high-profile matchmaking party aimed at pairing up millionaire men with beautiful women will be held on a ship on Shanghai's Huangpu River on November 25, the state media said. All male participants must have assets worth at least two million yuan ($250,000), and all the women must be good looking and desirable, said Xu Tianli, the event's organiser and owner of a matchmaking website. "Actually, half of the men who registered for the event have more than 200 million yuan ($25 million) worth of assets," Xu was quoted as saying by China Daily. "They have all come here in search of a serious relationship," he said, noting that over 20 men have signed up so far. Xu said some millionaire women had also entered the event. "But they are looking for men who are richer and more successful than they are." Xu said his website provided matchmaking services only to the country's elite. He said at least 3,000 millionaires throughout the country have signed up as members. "Rich men are normally very busy, and most of the women they meet are there for work or business, which these men consider to be unsuitable for relationships," Xu said. One of the millionaires taking part, who identified himself only by his surname Sun, said he is looking for a woman who is good looking and has a nice personality. "Appearance is most important to me," he said. Sun said he paid 20,000 yuan ($2,500) to the website to register, and would pay another 20,000 yuan if he married someone as a result of its matchmaking services. The website has selected nearly 30 out of the more than 1,000 female applicants who applied to take part in the cruise.