Network 18 & Serum Institute of India have joined hands to help immunise the kids of India. Every Year, 5 Lakh children die due to Vaccine-preventable diseases in India. The aim of this campaign is to spread awareness about immunisation in India. Kareena Kapoor has also joined the campaign. Kareen said ‘If we are able to reach the remotest regions of India and spread the message, I will consider it the biggest blockbuster of my life’.