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Watch: Off Centre With Acharya Balkrishna

Jan 08, 2017 07:39 PM IST India India

On Off Centre this week Anuradha SenGupta gets the man behind the super successful Patanjali Ayurveda Ltd Acharya Balkrishna the dynamic CEO of Patanjali Ayurveda. Present in 300 product categories from ghee to toothpaste and instant noodles , the fastest growing consumer goods company in the country is  giving established players  including MNCs a run for their money. From the company’s business philosophy, marketing model and future plans to the impact of politics on business Acharya Balkrishna reveals the ambition and drive propelling Patanjali. He also talks about how the Congress party has persecuted Baba Ramdev and himself  even as he denies that close ties with BJP leaders has benefitted them.