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Myntra Logo Change Is Not About Branding But Gender Sensitivity

Jan 31, 2021 05:55 PM IST iVideos iVideos

E-commerce website Myntra has decided to replace its existing logo with a new one following a complaint that claimed it was offensive towards women. The complaint was lodged with the Mumbai Cyber police alleging that the current signage of the online shopping portal is "offensive and insulting to women."
Naaz Ekta, who is associated with Avesta Foundation NGO, filed the complaint in December 2020 with the state cyber police. The Mumbai-based activist demanded removal of the Myntra logo and threatened appropriate action against the company in case they failed in implementing the suggested changes.