Hyderabad: Ahead of the 2014 Lok Sabha elections, the bifurcation of Andhra Pradesh has led to the creation of several regional parties. Amid the rising summer heat, it's raining political parties in Andhra Pradesh.
Former AP chief minister Kiran Kumar Reddy has finally stepped out of the Congress and launched the Jai Samakhya Andhra party. "The Telugu people have been insulted by the division. Our party will reflect this sentiment," Reddy said.
Taking a cue from his actor-politician brother Chiranjeevi, popular Tollywood actor Pawan Kalyan launched Jana Sena on March 14. Ironically, Kalyan has pitted his party against the Congress in Seemandhra, which is led by Chiranjeevi.
"Sonia and Rahul must visit Seemandhra and face the wrath of the people, until such time, I, Pawan Kalyan will make sure the Congress doesn't win a single seat," Kalyan says.
If on one hand it is start power vs star power, on the other it is mushrooming of multiple parties. An unprecedented 13 or more parties, are likely to fight it out in Andhra Pradesh in the coming elections. But this is music to some businesses, quite literally.
Local bands have been booked in advance for political rallies for as high as Rs 30,000 per performance. "They call us for campaigning and even while filing nominations in the election season," said Pawan Kumar of Jai Bheem Band.
Orders for merchandise like party flags and pamphlets are coming in by the hour. With political parties, old and new, leaving no marketing stone unturned, poll related businesses and voters, both are set to be spoilt for choice.